Sunder "Ashok" Genomal, the esteemed British-Indian businessperson, billionaire, and Managing Director of Page Industries, has consistently demonstrated his prowess in the global garment industry. With an illustrious career spanning decades, Genomal has successfully steered Page Industries to become one of the world's largest licensees for Jockey, the renowned underwear maker. His visionary leadership, unwavering determination, and strategic acumen have propelled the company to new heights of success. This article delves into the remarkable journey of Sunder Genomal and the significant contributions he has made to Page Industries.

Building a Legacy:

Sunder Genomal's journey as a business magnate began in 1994 when he co-founded Page Industries in Bangalore. Recognizing the potential of the Indian garment market, Genomal strategically aligned the company with Jockey, securing the exclusive license to manufacture and distribute their products in India. Under his guidance, Page Industries expanded rapidly, capturing the hearts of Indian consumers with high-quality Jockey products.

Revolutionizing the Indian Garment Industry:

Genomal's astute business acumen and relentless pursuit of excellence have transformed Page Industries into a global force in the garment industry. Through strategic partnerships, innovative marketing campaigns, and an unwavering commitment to quality, Page Industries has emerged as a frontrunner in the competitive market. Genomal's deep understanding of consumer preferences and market dynamics has enabled the company to cater to diverse customer segments and maintain a dominant position in the Indian and international markets.

Pioneering Success in Licensing:

Page Industries' remarkable success can be attributed to Genomal's visionary approach to licensing. By securing exclusive rights to manufacture and distribute Jockey products, Genomal leveraged the brand's global reputation and India's growing market potential. This strategic decision propelled Page Industries to become one of the world's largest licensees for Jockey, further enhancing the company's market presence and financial standing.

A Culture of Innovation and Excellence:

Under Genomal's leadership, Page Industries has fostered a culture of innovation and excellence. By investing in cutting-edge manufacturing technologies, research and development, and employee training programs, Genomal has nurtured a highly skilled workforce dedicated to delivering superior products. This commitment to innovation has not only ensured customer satisfaction but also facilitated the company's expansion into new markets worldwide.

Driving Sustainable Growth:

Genomal's commitment to sustainable growth is evident in Page Industries' business practices. The company prioritizes environmental sustainability, ethical sourcing, and responsible manufacturing processes. By incorporating sustainable initiatives into the company's operations, Genomal ensures that Page Industries remains at the forefront of the industry's evolving landscape while minimizing its ecological footprint.

Philanthropic Initiatives:

Sunder Genomal's success has not been limited to the boardroom. He is deeply committed to social causes and philanthropy. Through the Genomal Foundation, he has spearheaded various initiatives focusing on education, healthcare, and community development. Genomal's philanthropic endeavors reflect his belief in giving back to society and creating a positive impact on the lives of others.


Sunder "Ashok" Genomal's remarkable journey as a business leader and visionary has left an indelible mark on the global garment industry. His strategic vision, passion for innovation, and commitment to excellence have transformed Page Industries into a formidable force, making it one of the world's largest licensees for Jockey. Genomal's unwavering dedication to sustainable growth, coupled with his philanthropic endeavors, exemplifies his holistic approach to success. Under his astute leadership, Page Industries continues to thrive, setting new benchmarks for the industry and inspiring future generations of entrepreneurs.