In the bustling metropolis of Pune, Maharashtra, India, a musical maverick has emerged, reshaping the landscape of Indian music with his unique blend of electronic beats and traditional sounds. Ritviz Srivastava, a multi-talented artist, singer-songwriter, electronic musician, and record producer, is taking the Indian music scene by storm. In this article, we will delve into the fascinating world of Ritviz, exploring his journey, influences, and the cultural resonance of his music.

The Genesis of Ritviz:

Ritviz Srivastava was born in 1995 and raised in the vibrant city of Pune. From a young age, he exhibited an innate passion for music, inspired by the diverse musical traditions that surrounded him. His journey as a musician began with a deep connection to classical Indian music, but it soon evolved to encompass a wide spectrum of genres, including electronic, hip-hop, and folk.

The Fusion Maestro:

What sets Ritviz apart from his contemporaries is his ability to seamlessly blend traditional Indian elements with cutting-edge electronic production. He masterfully fuses classical Indian melodies, folk rhythms, and evocative Hindi lyrics with futuristic beats and electronic textures, creating a genre-defying sonic experience.

Breakthrough Hits:

Ritviz's career took flight with his 2017 release, "Liggi." This infectious track, accompanied by a quirky music video, became a viral sensation, catapulting him into the limelight. The song's catchy hook and energetic fusion of styles made it a chart-topper, firmly establishing Ritviz as a force to be reckoned with in the Indian music industry.

Cultural Significance:

Ritviz's music transcends borders and speaks to a global audience. His compositions are not just catchy tunes but carry a cultural significance that resonates with modern India. He skillfully addresses contemporary issues and themes in his lyrics, connecting with the youth on a profound level.

Live Performances:

Ritviz's live performances are a sensory delight, combining mesmerizing visuals, intricate choreography, and an electrifying stage presence. He has taken his music to major music festivals and venues worldwide, leaving audiences spellbound with his energy and creativity.

Collaborations and Evolution:

As a versatile artist, Ritviz has collaborated with a range of musicians, producers, and visual artists. These collaborations have allowed him to constantly evolve his sound and explore new sonic territories. His willingness to experiment and push boundaries has earned him respect in the global music community.

Social Impact:

Beyond the music, Ritviz is known for his advocacy on important social issues. He uses his platform to raise awareness about mental health, LGBTQ+ rights, and environmental sustainability, proving that he is not just an artist but also a responsible citizen.

The Future of Ritviz:

As Ritviz Srivastava continues to evolve as an artist and pioneer new musical frontiers, the future holds boundless possibilities. With a growing global fanbase and a commitment to pushing the boundaries of Indian music, he is poised to remain a trailblazer in the industry for years to come.


Ritviz Srivastava is not merely a musician; he is a sonic visionary who is redefining Indian electronic music. His ability to blend tradition with innovation, his cultural resonance, and his commitment to social causes make him a truly remarkable artist. As he continues to shape the musical landscape, we eagerly await the next chapter in the captivating journey of Ritviz.